Something you may not know about is a little sustainable challenge that Selfridges set their brands. They challenged them to create a sustainable initiative and the most innovative were to win coveted spots in their store. I know Stockport Gin have made an orange version using the orange rinds from the bars within Selfridges and Ormonde Jayne have a new station where you can create your own scent in a refillable bottle. Let me take you through the process.
The appointment starts with an introduction to the seven scents in the refillable range. Each scent is very different and it is really important to smell them all and go back to the few that you prefer the most. The scent is spritzed into the small pyramids pictured above to allow them to breathe and mix with the air.
Once you have picked your scent, you select your favourite colour from the range of bottles, choose your scent strength and give it a name. You can then sit back and relax whilst your fragrance is bottled in front of your eyes. The lovely thing and their sustainable element, is that you can take your bottle back when it is empty to be refilled and get 10% off your next bottle full.
I chose scent 6 which is floral yet fairly heavy on the musk, making it a timeless scent that warms slightly sweet on my skin. I chose the slightly cloudy pale pink bottle as it seemed to fit my style the most and I chose the medium strength so it lasts on my skin but isn’t overpowering.
My new Ormonde Jayne scent has come everywhere with me and I have already told my Mum to add it to my Christmas list for the foreseeable future. I’ve had so many comments when I wear it and it really is MY scent. I finally found it.
The bespoke Ormonde Jayne service is available at Selfridges, Exchange Square, Manchester. Prices start from £150.
1 Comment
Such a great idea. Will definitely be looking into this for future gift ideas/treat for myself!